Maret Cahill Wicks

Maret Cahill Wicks serves as Senior Vice President and Community Marketing Manager for Arvest Bank, where she has led marketing strategy for the past five years. In this role, she oversees a team of marketing specialists and a sales coordinator, aligning marketing efforts with business objectives to drive bank growth, brand awareness, and community impact across her market. Maret plays a critical role in strategic planning, collaborating closely with senior leadership—including the market president and sales manager—to develop and execute annual marketing plans and budgets. Her areas of focus include commercial and business banking campaign alignment, public relations, financial education initiatives, and community engagement. She ensures regulatory compliance across all initiatives, including adherence to CRA guidelines and outreach to low- to moderate-income and majority-minority census tracts. With a Certified Financial Marketing Professional (CFMP) designation, Maret brings expert-level understanding to all facets of financial marketing. She is known for her strong leadership, strategic mindset, and ability to build innovative programs and events that support both sales goals and community priorities. She works in close partnership with Arvest’s central marketing team, providing localized insights to shape campaign needs, optimize execution, and measure performance. Prior to joining Arvest, Maret served as Executive Director of United Way of Central Arkansas, where she led multifaceted roles spanning public relations, fundraising, grant writing, and community outreach. Deeply committed to service, Maret also serves on the board of the Arkansas Single Parent Scholarship Fund, where she supports initiatives that empower educational access and economic mobility.